Measuring IP risk in the age of generative models

This article is a part of Startup Spotlight, a series that features young, up-and-coming startups.

Image credit: Timmy Loen

Hanis Harmiles once watched her mother’s batik designs get copied without credit. Years later, she realized AI models were doing this to creators globally.

She launched Reinvent IP to help brands track and price their stolen work.

😟 Problem

Over 160 copyright lawsuits have been recently filed at AI companies. Anthropic settled with authors for roughly US$1.5 billion, while statutory damages reach US$150,000 per infringed work.

Creative brands currently lack the infrastructure to measure their exposure in AI models. This creates massive liability as they use AI tools to build campaigns.

💡 Solution

The startup operates an autonomous agent that detects and evaluates IP exposure across major AI models, including:

• Scans AI-generated outputs to find where a brand’s creative work surfaces.
• Generates a provenance record showing human versus AI-assisted content.
• Estimates the financial worth of the IP exposure as a calibrated range.
• Checks outputs for EU AI Act compliance.

📊 Market size

The AI-generated content market is projected to reach US$100 billion by 2030. The company targets tens of thousands of creative studios with software subscriptions. It also aims to license data to insurers and funds through high-value contracts.

🤝 Team

• Hanis Harmiles. CEO and founder. She spent over a decade building risk scoring infrastructure for HSBC and Accenture.
• David Piesse. Insurance lead and advisor. He brings 40 years of risk experience across Lloyd’s and the International Insurance Society.
• Sean Lee. Regulatory advisor. He has over 10 years of leadership experience in cloud computing and open source software development companies.

🚀 Traction

• Signed roughly 50 creative brands since launching a minimum viable product (MVP) in May 2026.
• Secured She Is AI as an early design partner.
• Maintains a growing waitlist of medium-sized creative brands.
• Selected as a top 50 finalist in SuperAI’s Genesis Startup Competition.

🏆 Competition

The startup competes with image copyright scanners like PicDefense and detection platforms like Vermillio. Red Points and Corsearch also operate in the detection space.

Reinvent IP differentiates itself by acting as a measurement and index layer. It scores exposure as a calibrated range rather than stopping at pure enforcement.

💰 Financials

Creative studios pay a monthly subscription ranging from US$79 to US$299. Larger teams pay for usage-based API access.

🚩 Risks