In the current economic climate, startups face competition from everywhere. To maintain a competitive edge (and to survive), they are forced to continuously innovate and improve their product to drive conversions.
There are many ways to drive conversions. Some may involve sophisticated moves such as changing business plans, slashing prices and more. But it can be as simple as just understanding your users and improving their product experience.
In this article, we’ll share some quick tips on how you can improve your UI/UX and leverage on big data to drive higher conversions.
1. Decode human behaviour to achieve the best UX
UX and conversion rates are intimately linked. When users have a great experience, it’ll direct them to take actions that meet your business goals. But to achieve this, you have to understand your users’ behaviour, the motivation behind their actions, and what triggers them to say “yes” to your product. Tools such as customer experience maps, user personas and purchase journeys are useful in capturing these insights.
2. Assess and improve your UI performance
When it comes to user experience, UI plays an important role too. A good interface design is not just about how it looks, but also its practicality, usability and ease of navigation. Ultimately, the convenience of your product design will drive users to fulfil the desired actions and hence, translating that into potential conversions for you.
To ensure users receive the best experience, it’s crucial to periodically assess and improve your UI. A simple measure is to track your users’ completion rates. If they can’t accomplish their tasks, it’s probably time to relook into your design and fix these issues. Don’t let usability problems deter sales from coming in!
3. Use data science to make better decisions
Data science is a powerful tool for businesses to unlock useful insights to drive more conversions. With the help of the right analytics, you can make smarter business decisions, uncover areas for improvement and even respond to changes as they happen.
But instead of capturing all kinds of raw data, identify and focus on the ones that align with your business goals. Strategise a plan and select the right tools to help you with the analysis. There are many data visualisation tools out there – use them to make sense of your customer data and market trends. It’ll help you take a more proactive response to your customers’ demands.
Best practices from renowned product experts
There’s a lot more to learn about UX/UI and data science than what we covered here. If you’re interested in discovering how you can apply these best practices to give your business a leg up, you should join Tech in Asia Singapore 2017 this coming May 17 & 18.
Product experts from Palo-IT, New Enterprise Associates, Nugit, Functionize, and Zeroth Portfolio will dig deeper into these topics at the Developer and Product Stage! Best of all? You can secure your conference passes to these sessions (and a whole lot more!) at 15 percent off when you apply this code: tiasg15 before April 7, 2359 (GMT +8).
Check out some of the speakers you’ll be meeting this May (full list here):
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Editing by Ng Jing Wen and Cheong Hui Min
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