Thai fashion marketplace WearYouWant picks up series B funding

Thai fashion marketplace WearYouWant announced today it has raised an undisclosed amount of series B funding.

The round was led by Japanese company Start Today, which is behind Zozotown, one of the country’s top fashion ecommerce sites. Existing investors OPT SEA and Digital Media Partners also joined this round.

The deal gives Start Today access to the Thai fashion ecommerce space, where WearYouWant has had a pretty successful run since its 2011 launch.

“We saw a unique opportunity in WearYouWant,” Koji Yanagisawa, Start Today CFO, said in a statement. “Both our businesses are built on the same foundation and we are strategically aligned on many fronts. We will be following WearYouWant closely on their journey to grow their business in Thailand. Especially their growth and innovation on mobile – the mobile penetration in Thailand is remarkable in this region and we look forward to adding strategic value in this regard.”

See: Calling all Thai shoppers: 5 fashion estores worth a visitThe Thai startup sources products from physical stores and merchants from across Thailand.

“Tapping onto [Start Today’s] extensive operating knowledge and network for marketing and sourcing of products will definitely help to grow the business,” co-founder and CEO Julien Chalté said in a statement.

WearYouWant raised US$1.5 million from Digital Media Partners and OPT SEA in August 2014.