Leighton Cosseboom · · 2 min readIndonesian tool marketplace Ralali grabs $2.5M series A funding round led by Japanese investors
Ralali, one of Indonesia’s business-to-business (B2B) ecommerce marketplaces for maintenance, repair, and operational (MRO) products, announced earlier today that it raised a US$2.5 million series A funding round from Japan-based Beenos Plaza and CyberAgent Ventures. Ralali’s existing investors, East Ventures and an unnamed angel also participated in the round (Disclosure: East Ventures also invests in Tech in Asia. See our ethics page).
Ralali founder and CEO Joseph Aditya says the marketplace currently has around 50,000 unique product listings and more than 300,000 monthly visitors. According to him, Ralali will use the fresh capital to expand the team, build out product development and marketing strategies, bolster user acquisition, and hopefully win a bigger market share of the MRO industry.
See: Indonesia’s Ralali pulls in seed funding from East Ventures
After Ralali’s inception in 2013, the firm’s seed funding round came in May the following year. According to the firm, Ralali has more than 700 product categories. Its offerings range from abrasive and finishing products to medical equipment and laboratory supplies. It also sells janitorial supplies, safety equipment, material handling gear, and more. Out of 300,000 recent monthly visitors, more than 50 percent of them are using mobile, says the startup.
“The funds will also fuel our expansion into other verticals as well as other countries,” says Teruhide Sato, founder of Beenos Group. “We are very pleased to partner with [the] Ralali team, seeing the efforts and the innovations that the team has achieved since their founding. The growth potential of Indonesia’s B2B online market they aim to lead excites us too.”
“[The] B2B MRO market size in Indonesia is more than US$60 billion and keeps growing […] But, there is still too much inefficiency and bureaucracy in the business process,” says Aditya. He adds that Ralali also hopes to make the procurement process simpler and more transparent.
Editing by Michael Tegos
(And yes, we’re serious about ethics and transparency. More information here.)
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