C. Custer · · 1 min readJD breaks 30 million orders on Singles Day, doubling last year’s record
With Singles Day now fully in the rearview mirror, the folks at JD have finally released the company’s final order count, and it’s impressive. Having collected more than 30 million orders over the 24-hour period, JD has more than doubled its 2014 sales record (last year it wound up at 14 million orders).
Like Alibaba, JD had a great day for mobile sales. The company says more than 70 percent of its orders came via mobile.
It’s not clear exactly how to compare JD’s Singles Day to Alibaba’s. JD hasn’t released any sales or revenue numbers, and Alibaba hasn’t directly provided order numbers either.
Alibaba has said that its logistics arm processed 467 million delivery orders during Singles Day, but without knowing exactly what constitutes a “delivery order” and what constitutes an “order” for JD, it’s still tough to compare them.
On paper, we know that Alibaba sold more, but JD’s growth also looks impressive. It got more orders this year than it has over its past five Singles Days combined.
Do you think this counts as a moral victory for JD?
Photo by Corentin Foucaut
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