Learn how to future-proof your success from PropertyGuru at TIA Singapore 2018

PropertyGuru is no stranger to Southeast Asia. Founded in 2007, the platform now has leadership presence in five countries – Singapore, Malaysia, Indonesia, Thailand and Vietnam, serving over 25 million property seekers monthly.

From startup to a regional leader, PropertyGuru believes that company culture is one of the key aspects which attributed to their success today. At a startup stage where change can happen quickly, flexibility in mindset and working styles are crucial. At the same time, PropertyGuru understands that in order to build efficient and scalable growth, processes need to be incorporated.

Why culture is key for growth companies

A research conducted by Glassdoor uncovered that across all income levels, the top predictor of workplace satisfaction is not pay; instead, it’s the organization’s culture and values. While it accounts for about 21.6 percent of workers’ satisfaction in the lowest income group (those earning under US$40,000 per year), it rises to 23.4 percent for the highest income group (those earning over US$120,000 per year) – suggesting that higher earners place more importance for their values to be aligned with that of a company’s.

Balancing between growth and culture is imperative. As a startup grows, change is inevitable, and it’s natural for a company to evolve. Challenges abound along with growth – for instance, financial concerns, and hiring the right people to bring a company to its next level. In addition, creating a clear company culture is often challenging for growing companies to figure out as they scale.

PropertyGuru is one such company that has managed to scale, and kept a strong culture at the same time.

Key aspects of culture at PropertyGuru Group

PropertyGuru follows a values-driven culture, where the way something is done is just as important as the result. Employees demonstrate their potential for growth through the flexibility and agility in their approach to their work and career. Several key cultures are put in place to ensure that PropertyGuru remains nimble even as they are in growth mode:

Experimentation

The company often encourages employees to conduct technology and sales or marketing experimentations in different markets. As they learn, they are able to invest in better processes to promptly bring those learnings to the other parts of the business.

Encourage feedback

Within PropertyGuru, multiple forums are available to share the company’s plans and visions. Employees are also able to give feedback through anonymous channels, so that the management team is able to understand its successes, as well as areas for improvement. Through the feedback channel, the company rolled out a benefits plan for flexible working hours – a request from some of its staff.

Access to leadership

With staff across five countries, it can be challenging to maintain a two-way communication between the management and employees. Hence, PropertyGuru’s leadership team works hard to make itself accessible and encourages people to reach out. Different discussion forums were created to facilitate a bi-directional relationship and to make it easier for employees to have access to the management.

Learn more from PropertyGuru’s CEO at Tech in Asia Singapore 2018

If you want to find out how a market-leading online media company such as PropertyGuru chose to evolve and change due to the shifting consumer expectations, don’t miss Hari Krishnan’s fireside chat at the Main Stage this May 15 at Tech in Asia Singapore 2018.

Glean insights into how PropertyGuru is transitioning from a media company into a high growth tech company, and get a peek into the technology behind PropertyGuru’s platform on how they are redefining the user experience. Tickets are currently going at a 15 percent discount (code: tiasg15) till 15 April, simply click on the button below to get passes today!