Miguel Cordon · · 1 min readLazada, ComfortDelGro tie up to offer taxi booking within shopping app
Lazada and ComfortDelGro have officially announced a partnership giving users of the ecommerce platform access to taxi-booking services within its mobile app.
Photo credit: Lazada
A first for an ecommerce platform in Singapore, the partnership would see ComfortDelGro expand its reach by tapping into Lazada’s wide user base, while boosting the Alibaba-owned startup’s offerings and “relevance as a one-stop destination for daily needs.”
“This will enrich the shoppertainment experience for customers who are already browsing, playing games, and watching livestreams on the app, and with the added convenience of booking taxis, customers can utilize one app to shop, play, and travel,” said Lazada Singapore CEO James Chang.
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The feature was made available on the Lazada app in Singapore on April 8 this year. First reported by Tech in Asia, the CDG Taxi service was positioned alongside Lazada’s main offerings, which include LazMall, Taobao, RedMart, and LazLive.
This partnership comes roughly three months after ComfortDelGro added 25 private-hire cars as part of a trial of its ride-hailing service.
Formed in 2003, ComfortDelGro’s businesses include bus, taxi, rail, and car rental and leasing. It currently operates in seven countries including Vietnam and Malaysia in Southeast Asia. Meanwhile, Lazada is present in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam.
Editing by Jaclyn Tiu
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