Product Marketing - Funding

Key Responsibilities

• Develop product positioning, messaging, and value propositions that differentiate funding products in the market. 
• Plan and execute go-to-market (GTM) strategies for new product launches, feature enhancements, and campaigns. 
• Conduct market research, competitor benchmarking, and customer insight analysis to identify growth opportunities. 
• Drive product awareness, customer acquisition, engagement, and adoption through strategic marketing initiatives. 
• Collaborate closely with Product, Business, Sales, Partnerships, Operations, and other cross-functional teams to ensure successful product execution. 
• Monitor product and campaign performance, analyze key metrics, and recommend optimization strategies to improve business outcomes. 
• Support lifecycle marketing initiatives to enhance customer retention, cross-sell, upsell, and monetization. 
• Translate customer feedback and market trends into actionable recommendations for product and business improvements. 
• Prepare business presentations, performance reports, and strategic recommendations for internal stakeholders. 

Requirements

• Bachelor's degree in Marketing, Business, Management, Communications, or a related field. 
• Minimum 3–5 years of experience in Product Marketing, Growth Marketing, Brand Marketing, Product Management, or a related role, preferably in banking, fintech, or digital financial services. 
• Strong understanding of product lifecycle management and go-to-market (GTM) strategy. 
• Experience in market research, competitor analysis, and customer insight analysis. 
• Strong analytical skills with the ability to interpret data and translate insights into business actions. 
• Excellent communication, presentation, and stakeholder management skills. 
• Proven ability to manage multiple projects and collaborate effectively across cross-functional teams. 
• Self-driven, proactive, and able to thrive in a fast-paced environment. 
• Experience in funding products, digital banking, or financial services will be an advantage.

At Allo Bank, we’re adaptable, collaborative, energetic, and fast-paced. As a dynamic digital bank, we empower our people to create their own path and make meaningful contributions. We're passionate about delivering innovative financial solutions that make a real impact in the community.

What We Offer

• Compensation: Competitive salary
   
• Family Benefits: Paid maternity and paternity leave
   
• Allowances: Transport allowance, meal allowance, communication allowance, and end-of-year bonus
   
• Lifestyle Perks: Casual dress code and regular company outings
   
• Welfare: Health insurance and paid sick days