Singapore-based Circles.Life today announced a partnership with Sistic, a leading ticketing company in the city-state, as it further expands its lifestyle and non-telco offerings.
Photo credit: Circle.Life
With the partnership, Circles.Life users can directly book events on the Circles.Life app and pay using the credit card registered with their telco account. Non-Circles.Life users in Singapore, on the other hand, can download the Circles.Life app and enter their card details to purchase a ticket through the events feature with no additional cost. The company said that more features are in the pipeline.
“This supports us in reaching a wider audience, particularly millennials and youths […],” said Joe Ow, CEO at Sistic.
According to a statement, forming partnerships has been one of Circles.Life’s key strategies to boost its multi-vertical product initiatives. The startup has also recently launched a promotion together with life insurer Prudential Singapore.
Founded in 2016, Circles.Life uses smart analytics and an application programming interface-based platform to support third-party integration with partners in ecommerce, entertainment, and transit industries, as well as develop its own offerings.
Some of the company’s recent digital lifestyle products include an Al-driven mobile events app, Discover.
Circles.Life says it has garnered more than 5% of Singapore’s mobile subscriber market share and has over 400 employees in Singapore, the Philippines, Indonesia, Bangalore (data and research and development center), Taiwan, and Australia.
In 2019, the startup secured series C money from Sequoia Capital India, followed by an undisclosed amount of funding from Singapore’s EDBI and Founders Fund.
Editing by Charmaine de Lazo
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