Our friends from Flowtown have created a gorgeous infographic that neatly lays out stunning statistics about the Internet community.
2 statistics that interest us most:
(1) One-fifth of U.S Internet users engage in online shopping: As the online shopper proportion grows, businesses are increasingly pressured to sell through digital means. The task may sounds simple but the details can be overwhelming. From a visitor landing page, browsing experience to billing, every step has to be user-friendly and clearly communicated.
In short: The key is to keep improving the bottleneck web page where most consumer leaves (highest page exit rate).
(2) 27 billion hours spent on the Internet: More content = more time spent. The Internet has become a hub that provides great information and entertainment, whereby social media plays a huge role in disseminating and conversing these content.
In short: It’s crucial for businesses to go social. But first, understand where exactly your consumers are before taking action.
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