4 Corporate Blogging Strategies

We’re witnessing more and more companies having a blog section on their corporate site. Why? Because a blog is a site where one can write and publish any content without having to go through any gatekeepers. This simple fact brings many advantages to businesses.

Many businesses are eager to start. But how many have actually sat down and thought through a blog strategy clearly before launching one?

Through analyzing how several companies have used a blog to their advantage, we have come out with a list of 4 blogging strategies that will give you a better idea of how a blog could help your business.

1. Build Thought Leadership

Building thought leadership requires a business to consistently share its thoughts and opinions regarding the industry. The key here is to be a trusted resource in a particular topic.

Edelman Digital

Edelman Digital, the digital arm of Edelman, has done particularly well in this aspect. Instead of simply stating what they’re capable of, the Digital Team blogs consistently and maintains presence through various social spaces; communicating their strengths more through actions than words. The blog contains insights and opinions regarding the digital horizon (see it for yourself here).

While many digital marketing agencies struggle to even manage their own business social profile (you know who you are), Edelman has shown its potential clients that it practices what it preaches.

Surely, anyone would agree that the team is a competent one.

Quoted from Edelman Digital Blog:

“Sure, we’ve won awards, but what matters most is the trust we’ve won from real people…”