inMobi Updates iOS and Android SDK, Gives Developers More Control Over Ads

After its $200 million investment from Softbank, InMobi promptly announced its SDK updates for iOS and Android. The new SDKs, in brief, give developers more control over ads displays.

One of the more important updates that caught my eye is “Expandable and Interstitial ad formats,” which allow developers or app owners to run ads that launch without exiting the app.

From a mobile gamer point of view, I see this as an important update. I’m always hit with a classic dilemma when I see an interesting mobile ad that intrigues my curiosity — Should I click it (and probably exit my app) or should I just carry on with my game? There was even one time that I turned to my desktop to Google the information from the mobile ad in order to stay in my game.

For a giant mobile ad network that serves 165 countries, this new update could potentially improve the mobile app user experience of 340 million users.

Other updates from the SDKs include:

• Allowing multiple ads to run simultaneously for tablet apps
• Auto-refresh rate can now be controlled
• Improved help documentation for Javadoc and Doxygen API description documents

InMobi is also providing a 70 percent revenue-share until January 15th, 2012, for developers who upgrade to the new API before October 15th. In contrast, a developer that has monthly unique visits of 100k to 500k, gets about 66 percent in the revenue-share.

You can download the iOS and Android SDK zip files here and here, respectively.