Animoca leads $5m round of the ‘Salesforce of P2E games’

Singapore-based blockchain gaming startup Infinity Force has raised US$5.5 million in a seed funding led by Animoca Brands. Jump Capital, Sky Vision Capital, OKex Blockdream Ventures, MEXC, GSR, Double Peak Group, Tokenbay, and DWeb3 also joined the round.

Image credit: Infinity Force

Founded by Darren Vinh, Infinity Force is a platform that allow blockchain game players to create new guilds, recruit members, and manage their performance. In a statement, the company describes itself as the “Salesforce for play-to-earn games.”

The startup has more than 1,200 members in the Philippines, Indonesia, and Venezuela. Axie Infinity is the only game currently supported on the platform, but Infinity Force plans to add more titles to its ecosystem this year.

The company will use the new funds to continue developing its platform and begin transitioning into a decentralized autonomous organization (DAO). Aside from that, it also aims to hire more employees and invest in NFT assets to be used by its members.

See also: Axie Infinity: A sign of Vietnam’s resurgence in the gaming sector?

Animoca Brands is a Hong Kong-based blockchain gaming unicorn that has established successful projects, such as The Sandbox and REVV. The company also has more than 150 investments in NFT and metaverse-related firms, including OpenSea, Dapper Labs, and Yield Guild Games.

Animoca’s valuation recently hit US$5 billion after it raised US$359 million in funding.