Online Advertising in Vietnam Just Got Way Better: Google AdSense Debuts In Vietnam

In Vietnam, one of the most popular models for internet companies and startups to make money in the consumer space is online marketing. It’s only natural, after all, since Vietnamese consumers are still warming up to newer payment methods. That makes selling ads are an easy way to make money. Now, Google is opening up Google Adsense with Vietnamese language support.

Rumor has it that Google makes more money here in Vietnam, a country of about 90 million, than in Indonesia, a country of almost 250 million people. Vietnamese companies are obviously eager for business and growth, and Vietnamese consumers are eager to shop. So Google Adsense coming into the country makes sense, especially as smartphone usage booms in the country. In the announcement, Google also posted Vietnam’s hockey stick growth for internet penetration. Google can no longer ignore Vietnam:

And they especially cannot ignore Vietnam if new search players like Wada and CocCoc are getting really aggressive about attacking Google’s market share in the 13th biggest country in the world.

The announcement, which came on May 10th, has already got major sites like HaiVL signing up, and we’re sure to see bigger sites like Zing Me, and the major Vietnamese newspapers sporting Google Adsense. It’s simply much easier to go through Adsense than to go direct to companies for display banners. With this, we’re sure to see more money pouring into the online space as internet penetration grows and content (hopefully) gets better.