Singapore-based ecommerce platform Shopee is hiring around 40 employees in South Korea in what is believed to be an aggressive expansion into the country.
Photo credit: Shopee
A large majority of the job postings are for cross-border positions that support Korean merchants in reaching markets where Shopee is already present.
While Shopee started its operations in South Korea last year, it doesn’t have a consumer-facing presence in the country. Its website for South Korea is specifically for helping merchants to sell in markets where Shopee is present.
One of the company’s job listings on LinkedIn also included an opening for a “human resources admin for Korea and Japan market,” which suggests that the firm also has its sights on the other Northeast Asian country.
Shopee has been seen expanding into new markets recently. Last August, it launched its services in India. It has also expanded into several Latin American countries such as Brazil, which is expected to become Shopee’s largest market.
See also: Brazil could become Shopee’s biggest market, beating even Indonesia
South Korea is the sixth largest ecommerce market in the world, with US$80 billion in revenue as of 2020 led by market leader Coupang. Meanwhile, the Japanese ecommerce market is worth US$114 billion, making it the world’s third largest.
Editing by Collin Furtado and Lorenzo Kyle Subido
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