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Josh Horwitz · · 3 min read

Twitter’s revamped ‘Quote Tweet’ button recalls one of Weibo’s key features

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Earlier today, Twitter announced that it would revamp and publicly launch a new “Quote Tweet” button. The feature essentially lets users embed other people’s tweets inside their own tweets, without cutting into one’s 140-character limit.

It’s not clear how users will receive this new feature. But if one wants to ponder how it might change Twitter, one can look to a social network from the other side of the world.

“Quote Tweet” isn’t just an alternative to a retweet on China’s Weibo – it’s the default form of a retweet (we’re going to use “tweet” in this piece to describe what’s actually a “post,” sorry China hands). Take for example this tweet from Xiaomi’s Mi Pad account, which is announcing an RMB 200 discount for its 64GB tablet:

小米平板的微博_微博

Hours after the Xiaomi’s social media team sent out that tweet, Xiaomi CEO “retweeted” it with his own comments:

雷军的微博_微博

Weibo users can then retweet Lei’s tweet, while preserving the image of the original tweet. From my own Weibo account:

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Community Writer

Josh Horwitz

Josh is a writer based in the great city of Taipei, Taiwan. When not pecking away at his laptop in a cafe, he can be found playing board games, making amateur subtitles for forgotten Taiwan films, and cooking Indian food sans recipe. He'd love to hear from you. Feel free to reach out at josh@techinasia.com or @horwitzjosh.