Brief: Vietnamese social influencer platform Hiip grabs seed funding

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Hiip is a Vietnam-based automated influencer marketing platform. It connects brands and advertisers with “social influencers” who have a significant social media presence.

Competitors: Withfluence, Casting Asia, 7 Saturday

How it compares to competitors: According to Hiip, its data-driven technology sets it apart from its rivals. This allows brands and advertisers to set specific criteria for a campaign, and the platform will recommend suitable influencers based on the influencers’ social data.

Traction

Hiip claims that it has quadrupled its revenue in the last eight months, with more than 1,000 influencers under its wings.

Funding details

Amount raised: Undisclosed
Funding stage: Seed funding
Lead investors: 500 Startups, Cocoon Capital
Other investors: Expara
Investment type: Equity
Purpose: Product development and business expansion
Total disclosed funding to date: Undisclosed