Hey startups, here are some tips on conference etiquette

As the ecosystem builder at Tech in Asia, it is part of my job to meet with ecosystem leaders and understand what they really think of you. Just kidding. It’s actually about going around to find out how we can better ourselves for Tech in Asia Singapore 2016.

Here are some conference etiquette tips for startups showcasing at future conferences:

1. Be proactive

See a person hovering in front of your booth? Introduce yourself, pitch, and then ask for feedback. Don’t start talking only after you have been asked a question. I was disappointed when I had to be the proactive one during our Jakarta conference. Is it my startup or yours? Show that initiative and hustle necessary to keep a startup alive, and know that whether that person standing in front of you is wearing an investor, startup, corporate, or general pass, he or she will always have something to offer.

2. Do your homework

Get on the conference app, trawl the guest list for people you want to initiate professional relationships with, and send them a message with a fleshed out agenda (if you have one). Do background research on the people you are going to set up meetings with. For me, I organize the details of my meetings on an excel spreadsheet. My personal assistant, Charlie, takes care of the rest. If Charlie hasn’t done a good job, I put on my stalker hat and do the rest of the necessary work on Facebook, LinkedIn, Twitter, and Google+.

3. Tread carefully…

…On the thin line between confidence and arrogance. I know – you’re all taught to demonstrate a sort of fearless, earth-shattering projection of confidence when speaking to investors. Confidence is good; no doubt. But you might want to communicate clearly the value your startup delivers before bashing your competitors. Actually, don’t bash your competitors. Talk about what you’ve learned from them, and how you are doing something they aren’t. An effective pitch should be an artful persuasion, not an unruly demand for support.

As we inch closer to Tech in Asia Singapore 2016, our team will be rolling out a series of conference-related articles designed to help you make the most out of your time with us. Do note that Bootstrap Alley applications are open now. Sign up or miss out!

Psst.. passes of all categories are going at a 25% discount from now till 27 December. The code to use is tiasg25 – secure yours now before prices start to increase!