Steven Millward · · 3 min readStarbucks gets big China boost as WeChat adds gifting feature
WeChat users in China woke up this morning to find a Starbucks had been opened up inside the app.
The hugely popular messaging app and social network – with 846 million active users, mainly in China – now allows people to gift a coffee to their buddies from within the ‘wallet’ section of WeChat.
Photo credit: Tech in Asia.
Inside WeChat’s Starbucks store there are two options: gift a specific drink or buy your friend a Starbucks gift card.
Photo credit: Tech in Asia.
The gifting option comes with a choice of six drinks and six designs for the accompanying e-card. The cheapest are the US$4.50 latte or cappuccino.
Photo credit: Tech in Asia.
The gift cards range from US$7.20 to US$72. They can be used at any Starbucks across mainland China.
Photo credit: Tech in Asia.
Payment is done using WeChat Wallet, which is baked into the messaging app. And then you choose a friend to message the gift to.
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