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Aya Lin · · 1 min readIn brief: Flipkart to take on Amazon with free video-streaming service
- Walmart-owned Flipkart is set to introduce a free video-streaming service to draw new users from small towns and cities in India and take on rival Amazon’s Prime Video service, Livemint reported.
- With videos, the ecommerce firm hopes to target the next 200 million consumers that are coming online.
- Flipkart is launching the video-streaming platform in Hindi, with a content offering that will be free, curated, and personalized.
Editing by Jaclyn Teng
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