Monthly food and grocery delivery spending by consumers in the region was up 30% in May compared to November 2021, according to Grab‘s food and grocery trends report for Southeast Asia in 2022, which is based on a survey conducted by the tech giant in more than 60,000 users in the region.
Grab commands food delivery market share in Malaysia / Photo credit: Grab
The report said that in the region, consumers in Singapore spent the most on deliveries, while those in Vietnam ordered most frequently during the period.
“Overall, the top 25% most heavy users contributed close to three-quarters [71%] of the region’s deliveries spending,” wrote the report. Grab claims GrabFood is the most often used brand for food delivery in Southeast Asia.
Meanwhile, on average, merchants also saw a 15% jump in total sales revenue than before joining delivery platforms, according to the report. McDonald’s, for instance, saw its sales from deliveries up 30% from 10% of pre-Covid levels.
See also: The key players in Southeast Asia’s online grocery market
The report states that delivery services have become a permanent feature for most post-pandemic consumers.
Grab previously reported it hit an EBITDA breakeven in delivery for the third quarter of this year. The sector saw adjusted EBITDA turn positive, accounting for US$9 million compared to the US$22 million in EBITDA loss in the previous year.
Editing by Samreen Ahmad and Arpit Nayak
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