Android fans in India now have a new source for e-books. Today, Google (NASDAQ:GOOG) announced that it has opened up Play Store Books to Indian consumers, and the change is already visible on both the desktop site and within the Google Play app.
It’s a challenge to India’s homegrown e-commerce store Flipkart, which sells e-books (as well as music) within its Flyte store. Flipkart recently upped the ante by launching a Flyte E-Books app for Android.
This move also allows Google to get the jump on Apple, who has not yet started selling e-books in India. In December, Apple’s iTunes expanded its music and movies section to India (and Indonesia), but the e-books were left on the shelf.
It’s not clear if every single e-book title within Play Store Books is available for Indian buyers, but the range seems healthily large, ranging from Fifty Shades of Grey (also on Flyte store) to The Hobbit.
Indian readers can buy e-books from the Google Play web store and app, and read them in a desktop browser, on Android, or with the iOS version of the Google Play Books app.