The case for established companies to prioritize building new businesses (Infographic)

Remember when Apple launched the first iPhone? Hindsight is 20/20, as they say, but the tech giant’s smartphone received much skepticism at the time from tech writers – including from then Microsoft CEO Steve Ballmer.

Of course, we now know that the iPhone heralded a new age of mobile connectivity, helping jumpstart not only many new forms of hardware and accessories but also the mammoth mobile-app market.

Game-changing innovations that redefine and create new markets are always on the horizon, and established incumbents like Apple are just as capable as plucky startups of taking that step forward. In fact, innovation is necessary for the continued success and survival of mature firms – and here’s how they can do it.

Leap by McKinsey works with established organizations to imagine, build, and scale new businesses and develop the capabilities needed to do it again and again.

Find out more about what business leaders are thinking about with regards to the role of building new businesses in the years to come on the company’s website.

This content was produced by Tech in Asia Studios, which connects brands with Asia’s tech community. Learn more about partnering with Tech in Asia Studios.