Roehl Niño Bautista · · 1 min readLinkedIn acquires Israel-based analytics firm
LinkedIn has acquired Oribi, an Israel-based marketing analytics firm, as the professional social network aims to boost its campaign attribution for advertising customers.
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Founded in 2015, Oribi offers a no-code analytics solution that provides insights based on customer behavior.
“As our marketing solutions business accelerates to 43% year over year in revenue, we are continuously investing in our technology platform to help our customers achieve maximum value from their marketing strategies,” said Tomer Cohen, chief product officer at LinkedIn.
By integrating Oribi, recruiters and marketers on LinkedIn can get more actionable insights as well as better audience suggestions and website conversions.
LinkedIn is also opening an office in Tel Aviv, Israel, where Iris Shoor, Oribi’s founder and CEO, will be based.
US-based LinkedIn says it has 57 million global businesses and 24,000 weekly virtual events on its platform. Last year, it shut down its operations in China after the government imposed “greater compliance requirements.”
See also: 50 rising startups in Israel
Editing by Miguel Cordon and Eileen C. Ang
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