An AI assistant that joins sales calls and scores team skills

This article is a part of Startup Spotlight, a series that features young, up-and-coming startups.

Image credit: Timmy Loen

Gaurav Mishra spent decades building AI recommendation systems at Uber and ShareChat. He noticed enterprise sales teams lacked algorithms to guide their daily workflows. In 2022, he launched Proshort.ai to bring intelligence to B2B revenue teams.

😟 Problem

Sales representatives spend roughly four to six hours each week manually updating CRM notes. About 80% of valuable insights can disappear after a customer call, leaving managers to make decisions based on incomplete information.

Salesforce data shows representatives spend only 28% of their workweek actually selling. Manual data entry further contributes to stale CRM records, limiting the value companies get from their sales systems.

💡 Solution

Proshort.ai provides an AI-native revenue platform that turns conversations into actionable insights. A live assistant whispers answers to representatives during active calls.

The platform offers several automated features for sales teams:

• Call recording, automatically transcribes meetings across Zoom, Google Meet, and Microsoft Teams.
• Intelligence extraction, pulls pain points, objections, and buying signals from raw transcripts.
• CRM updates, link extracted insights directly to corresponding deal records without manual entry.
• Skills coaching, scores representatives on discovery questions and objection handling using actual calls.
• Live query, allows managers to ask natural language questions about pipeline sentiment.

Image credit: Proshort.ai

📊 Market size

The global conversation intelligence market is currently valued at US$13.4 billion. It is projected to grow at 22% annually.

The primary addressable market includes 85,000 mid-market B2B companies in English-speaking regions. Acquiring just 1,600 of these customers could yield US$83 million in annual recurring revenue.

🤝 Team

• Gaurav Mishra. CEO and founder. He previously led AI platforms at Uber and headed product and data at ShareChat.
• Rahul Aggarwal. VP of product management and general manager. He brings experience building scalable sales enablement tools.

🚀 Traction

• Surpassed US$1 million in annual recurring revenue within a year of launch.
• Secured approximately 40 customers including LeadSquared, DomainTools, and MetricStream.
• DomainTools reported a payback period under 30 days and a 75% reduction in post-call effort.
• Earned 16 G2 badges driven by verified user reviews.
• Achieved general availability for enterprises in October 2024 with a 25-person team.

🏆 Competition

💰 Financials

🚩 Risks