Is expansion on the cards? Find the best way to do so at the Scale Stage

It’s all about proportion and precision. Investing the right amount of resources in areas best equipped to take your startup forward is almost a surefire guarantee of success. However, even when you’re settled and raring to go, the way forward can still seem murky. That’s where Tech in Asia Bangalore 2016’s Scale Stage comes in.

From email marketing to designing with data, our industry speakers will give you the lowdown on how to turn your budding tech enterprise into a stable, well-regarded heavyweight. If you’re worried about teething issues, this is the place to get your fears allayed.

Happening on Day 1 (July 6) of the conference, the Scale Stage will host speakers from MakeMyTrip, SAIF Partners, Hike, Hubspot and more to share valuable insights about scaling up those profit margins.

To whet your appetite, here’s a choice selection of what to expect:

Designers + Developers: How They Create Winning Products

(Speakers: Jay Dutta -Venture Advisor at SAIF Partners; Anshuman Bapna – Chief Product Officer of MakeMyTrip)

The benefits of big data and analytics for a wide variety of enterprises have been extensively publicised by now, but extoll the benefits of design and you’ll probably be greeted by confused looks at best. Why should your app’s presentation be as important as its functionality? Jay Dutta, Venture Advisor at SAIF Partners and Anshuman Bapna, CPO of India’s largest online travel company MakeMyTrip, will be on hand to address the answers to that question, as well as those of the questions below:

• What can design do for me if I am a super early stage startup?
• Should I actually code or design first?
• How do you use data for design decisions?
• How do you design for trust and engagement?

How to Scale Consumer Retention and Happiness

(Speaker: Kavin Mittal – CEO of Hike)

It’s become an all too common sight: startup creates winning product, gets major investment, expands rapidly, and then collapses in a flurry of consumer anger. What’s even more of a pity is that it’s completely preventable, given the right approach to retaining happy and satisfied consumers.

Kavin Mittal, CEO of India’s second largest messaging app, will share the following insights:

• The latest techniques for keeping consumers happy and invested
• Breaking the boom-and-bust cycle that plagues many new start-ups

How to Scale Email Marketing in a Social Media World

(Speaker: Niti Shah – Senior Asia Marketing Manager at Hubspot)

In a world where Twitter and Facebook rule the roost, email may seem like a tired old dinosaur. But nothing is quite as personal or widely used as email even today. We may not be able to rely on old methods like buying lists and spammy send-to-alls anymore, but in this session, you’ll learn how to take charge of your email marketing to create trustworthy, personalized marketing campaigns for your target customers.
Join senior Asia marketing manager of Hubspot Niti Shah as she doles out nuggets of wisdom on the following:

• Overview on other ways to generate email addresses instead of buying lists
• How to segment your contacts lists to increase engagement
• Email best practices and real A/B test results
• How to tie email marketing into your overall strategy

Access all 5 content stages of the conference and more when you get your ticket to India’s first truly international tech conference today! Today is the last day for you to enjoy passes at 10 percent off (code: tiablr10).

Prices for Indian citizens start from US$99 before discount.