Photo credit: Twitch
Twitch, the Amazon-owned livestreaming giant, has launched a TikTok-like feature called Discovery Feed, Bloomberg reported. This comes just days after the US passed a bill that would ban the Chinese short-video app unless sold.
Unlike traditional Twitch livestreams, which focus on long gaming or vlogging sessions, Discovery Feed shows users brief highlights from these lengthy videos. That also makes it distinct from TikTok’s short videos, as Discovery Feed uses content from existing streams.
Social media platforms have long copied successful elements from their rivals. In 2022, TikTok started a Twitch-like subscription livestreaming feature, though the report noted that Twitch’s market position was not significantly affected.
Similarly, it may take time until Twitch’s offering can go head-to-head against TikTok, which has 170 million users in the US. That might change, however: TikTok parent ByteDance reportedly prefers shutting down its US app rather than selling it to another party.
Still, doing so would minimally affect ByteDance, which has recently outpaced fellow Chinese titan Tencent in terms of revenue. As popular as TikTok is in the US, its daily active users account for just 5% of ByteDance’s global daily active users.
See also: GoTo CEO delivers first quarterly profit, but will he stay on?
Editing by Putra Muskita and Eileen C. Ang
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