Evian’s Roller Babies viral video has attracted more than 100 million views so far, and was featured on YouTube and Time’s top chart. It was a resounding success, at least in terms of media impact.
Now, the premium water company has created a series of print ads to ride on its viral video success. The ads feature adults wearing t-shirts with baby bodies imprinted on them to trigger recall. Unfortunately, l doubt these ads would gain even a quarter of the success of the video.
Check out the print ads and leave your thoughts below. We have also included the Roller Babies video for easy referencing.
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