Smartphones are becoming a norm nowadays and it is only a matter of time before they overtake feature phones. This trend has of course alerted marketers who are always seeking for new channels to reach out to consumers. Besides placing mobile ads, a majority of them (64.8%) are also interested in marketing through mobile apps, i.e creating their own corporate apps that alert users about news and promotions.
Quick examples of companies doing mobile app marketing are publishers, the New York Times and Time, which syndicate content through a mobile app. Other creative app ideas include the ingenious Pizza hut order app and Volkswagen’s game app.
Creating a corporate mobile app has a lot of advantages. It allows target customers to stay updated and connected with the company conveniently.
Volkswagen, for example, created a racing app that allows its users to enjoy the VW driving experience virtually. Through the app, users are exposed to the Volkswagen brand and are able to request for a test drive – all within a few taps.
Putting aside the cool games, swipes and taps, it still remains unclear if mobile app marketing generates positive ROI for businesses. Nevertheless, it is still sensible to launch an app to engage consumers at all possible contact points.
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