East Ventures pours $1.5m into Indonesian logistics management startup

McEasy, an Indonesia-based software-as-a-service (SaaS) provider for logistics vehicle management and tracking, said it has raised US$1.5 million in seed funding from East Ventures.

The McEasy team / Photo credit: McEasy

The fresh funds will be used to strengthen McEasy’s research and development unit and increase the company’s sales and marketing efforts as the startup aims to reach more enterprise players in the logistics and supply chain industry in Indonesia.

McEasy offers two main solutions: a vehicle smart management system (VSMS) and a transportation management system (TMS). VSMS is a tracker solution that assists in logistics operations and provides real-time tracking of vehicle locations, while TMS is a SaaS platform that lets companies plan, implement, monitor, and optimize their logistics processes. Both of these services are integrated into McEasy’s app for its clients.

“Today, implementation of technology that drives customer satisfaction and increased efficiency in asset management are key to winning competition in the logistics industry,” said Melisa Irene, partner at East Ventures.

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McEasy aims to increase the total number of vehicles integrated in its system by 2x within the fourth quarter of 2021. It is also targeting a 4x growth in its revenue and annual recurring revenue by 2022.

To date, McEasy has provided its services in the areas of Java, Bali, Sumatra, Kalimantan, and Sulawesi in Indonesia through a subscription-based business model. Its solutions can be used by logistics players such as manufacturing and distribution companies, as well as by large businesses that have their own fleets or are integrated with logistics service providers.

Its customer portfolio includes MGM Bosco in the cold chain sector, Rosalia Indah Group in the public transportation space, and both RPX and FedEx Indonesia in the last-mile logistics industry. McEasy said it has increased the number of its customers by 10x during the pandemic, driven by a digital transformation trend in the logistics sector.