Catch Salesforce, HubSpot and WeWork at TIA Singapore 2018’s Revenue Stage

At the beginning, early stage businesses may spend their efforts on searching for the best product-market fit, building a great product, and growing a user base. However, at the end of the day, for both big and small companies, a healthy bottom line is still what matters. Need advice and tips with regards to sales, profit and growth strategies for your company?

This May 15, experts from Salesforce, HubSpot, WeWork and more will be gathered at Tech in Asia Singapore 2018’s Revenue Stage to give you the inside scoop on how your business can stay ahead of the curve.

Below, we bring you some sessions from the expert stage you wouldn’t want to miss:

How to shorten your sales cycle

All sales managers and front-line representatives want to shorten their sales cycles. The goal is clear, but what’s not so clear is how it should be achieved. Each sales rep may have different approaches – some build rapport with clients and sign the deal after months, while others close the deal in their first call. The good news? The length of a sales cycle is probably more within our control than we may have thought.

David Fallarme, Head of Marketing of SEA & India of HubSpot will be leading us through the following:

• How to identify the causes of your long cycle and fix them
• How to anticipate and address roadblocks or obstacles early
• How marketing efforts can help shorten the cycle
• Alternative ways to close the deal faster
• How HubSpot shortened its sales cycle

How to upsell to existing clients

It’s no secret that it costs more to acquire a new customer than to retain a current one – in fact, it costs five times more. Current clients are familiar and trust you, so you can expect higher response rate compared to prospects. By expanding your services to existing clients, you could potentially increase revenue without adding a single name to your client list.

Join Paul Baptist, Senior Director, Solution Engineering APAC of Salesforce as he shares tips on:

• How to build up credibility, trust and a relationship with your customer before upselling
• Tips and techniques on upselling
• How to pitch ideas instead of upgrades
• How to find the perfect timing for upselling
• How to find the right customers to upsell to

How to price your product competitively

So you’ve got a great product, how do you ensure it remains competitively priced and relevant to your target market? In a perfect world, you’d be making a large margin between the cost and selling price, increasing your profits. We may not be in a utopia, but there are several key pointers you can look out for to ensure that the products and services you provide is priced appropriately.

Learn from Dr. Jochen Krauss, Managing Partner of Simon-Kucher & Partners on:

• How to assess and adjust price based on customer perception of your product or brand
• How to effectively assess and anticipate competitors’ pricing and economy
• How to decide on the best pricing strategy for your company (cost-based, market-oriented, dynamic pricing or consumer-oriented)
• Tips and tricks (eg. rational vs emotional pricing, font size, shorter syllables, etc)

What else can you expect at the Revenue Stage?

• Tips from Xero on how to build cultural and financial incentives for a winning sales team
• Inside scoop from WeWork on how to balance the need for profit and revenue growth
• Lessons from Lucep on how to source for hot leads as an early stage startup
• Insights from AppLift on how to find a customer retention strategy that works

Find the full agenda for Revenue Stage here.

Tickets are now going at a 10 percent discount (code: tiasg10) till 29 April. You’ll be able to gain access to all of the sessions above and five other content stages, meet over 250 promising businesses in the flesh at Startup Factory, network with more than 5,000 attendees, and more – all with just a conference pass!