This is quite scary for online-ad-reliant businesses. From the Economist:
“By some estimates, more than 200m people worldwide are now regular users of ad-blocking programs. Eyeo, the maker of Adblock Plus, the most widely used such software, says it has been downloaded more than 400m times. Until fairly recently, ads were mostly being blocked on desktop and laptop computers but now people are installing the software on their mobile devices, which are expected to account for a growing share of their time online.”
Will ad-reliant businesses (like online media) die?
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