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Aditya Hadi Pratama · · 1 min readShopee may enter Poland to start its European expansion
Shopee, a Singapore-based marketplace known mainly for its operations in Asia and South America, may soon enter the Polish market, Wiadomości Handlowe reported.
Details:
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Online sellers in Poland have been sent a proposal for cooperation from Shopee via phone calls since the beginning of August. The company was also said to have has signed supply contracts with local logistics companies DPD and InPost.
- Shopee, which already bought Polish domain Shopee.pl, will offer several promotional schemes from October 2021 to March 2022, such as free shipping for buyers and free commission for sellers, the report noted.
Dive deeper:
- In Poland, Shopee is set to challenge local platform Allegro and US-based giant Amazon. The Asian ecommerce player is reportedly entering India in the near future.
- The development follows Shopee’s expansion into Latin America via its Brazil launch in late 2019. The country is shaping up to be a huge market for the company: It could already be its biggest market by monthly active users, exceeding even Indonesia. (Read: Brazil could become Shopee’s biggest market, beating even Indonesia)
Editing by Miguel Cordon and Eileen C. Ang
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