Lenovo, a well-known PC vendor from China has entered the Indonesia mobile phone market through a new mobile unit in the country. At the end of last month, the company launched four low-priced mobile phones for the Indonesia market – the Lenovo E156, A125, Q320 and Q350. Lenovo is also the third largest mobile brand in China, only behind Nokia and Samsung.
After Taiwan and Vietnam, Indonesia is Lenovo’s third foreign country for market expansion. Ling Qi, General Manger of Overseas Department at Lenovo Group, said that Indonesia’s large population was the key reason that triggered the move. With Indonesia’s mobile market on the rise, there is truly a huge growth potential for Lenovo. By launching only low price mobile phones, it seems that Lenovo will start from low and medium market. However, they plan to bring more models, including the LePhone and LeTablet, later this year. Lenova aims to get 25 percent of its overseas sales revenue from Indonesia by the end of March 2012.
Besides the Indonesia market, Lenovo is also fighting a PC battle with Dell and HP back in China. Dell had previously indicated its determination to be the PC leader by pledging $250 billion in China over the next 10 years.
via Market+
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