TIA Insights

Sign up and have the pulse of tech & startups in Asia at your fingertips.

Yes, I care

Tim Cook: China Accounts for 15% of Apple’s Sales, Will Get iPhone 5 in December

Rick Martin
Rick Martin
1:00 pm on Oct 26, 2012

In Apple’s (NASDAQ:AAPL) fourth quarter earnings call, CEO Tim Cook pointed out that China is still an “extremely exciting market,” highlighting that the Greater China region [1] accounted for 15 percent of the company’s revenue for the fiscal year. Apple fans in China will be pleased to hear that Cook, when asked about when the iPhone 5 would launch in China, he replied “we project that it will occur in December.”

Cook noted that sales of the iPad were up 45 percent for Greater China, while iPhone sales were up 38 percent. He adds:

[A fantastic Q4] brings us to a full year fiscal year revenue number of 23.8 billion for China which is really phenomenal when you think about it, that’s up over 10 billion year-on-year up 78 percent. […] We are continuing to invest in our own retail stores there, we continue to expand distribution in with channel partners as well.

Apple just opened its third retail store in Beijing and there is reportedly one on the way for Shenzhen.

Looking at the global distribution of Apple’s revenue, we can see that the Asia Pacific region, which includes China, remains just behind Europe ($7.5 billion and $8.0 billion respectively).

[Download image version of chart]

  1. Cook specified ‘Greater China,’ so we assume this 15 percent figure includes Taiwan and Hong Kong.  ↩

Get The Latest Tech News

By email:

   Daily newsletter

   Weekly summary

   Member-only content

Sign up now

Follow us:



Have Your Say
  • Dawn

    15% for China is quite a lot. I’m surprised. but how about other BRIC countries? Nice chart too by the way.

  • http://www.1rick.com Rick Martin

    Thanks Dawn. Cook didn’t cite many other country specific figures besides China, or none that I recall at the moment. But for the previous quarter he noted a while back that Brazil was a little weak due to economic problems. I don’t have specific figures for other regions, but I’ll keep an eye out.