Miguel Cordon · · 1 min readMalaysia-based marketplace for offline ads secures $200k
Malaysian adtech startup AdEasy has raised over US$200,000 from angel investors, pushing its total funding to roughly US$455,000.
Photo credit: Maxpixel
Founded in 2017 by CEO Melissa Sim and chief operating officer Therine Goh, AdEasy offers an online marketplace for small and medium-sized businesses to book offline ad spaces, such as billboards, magazines, and other traditional advertising platforms.
“The funding will help us scale our business even faster and give us a strong financial base on which to expand our platform’s offerings,” said Sim. AdEasy also plans to focus on improving its platform’s features and implement new technologies.
Part of the fresh investment will also go to developing solutions to improve offline ad campaigns’ measurement and ROI, according to a statement.
In addition to its ad marketplace, AdEasy also offers creative services and an ad delivery service.
Based in Kuala Lumpur, the startup has global and regional firms such as FashionValet, WeWork, and Klook on its portfolio of clients. It previously secured investment in a crowdfunding campaign on PitchIN and a seed funding round with Cradle.
Editing by Charmaine de Lazo
(And yes, we’re serious about ethics and transparency. More information here.)
Stay updated on the go with our mobile app.
Get latest insights with smoother, more personalized experience through TIA mobile app.
