India’s Capillary Technologies Raises $15.5 Million, Will Develop its Business in Asia

Capillary Technologies is announcing today that is has raised $15.5 million in series A funding. The investment was led by Sequoia Capital and Norwest Venture Partners. Qualcomm, which previously invested in the company, also participated in this round.

Capillary is a cloud-based, customer engagement platform for retailers. The company was founded in 2008, and now offers loyalty and social CRM solutions for many prominent brands, including Pizza Hut, Puma, Robinsons (in Singapore), and Nike just to name a few.

Techcrunch points out that one part of Capillary’s many solutions implements QR codes in retail shops [1], which can be scanned by customers using a mobile phone, which then connects the customer with the brand via an easy, pre-fill sign up process.

Co-founder and CEO Aneesh Reddy commented on this funding round, and what it means for Capillary going forward:

This funding round validates our vision of enabling retailers to harness the power of the cloud, predictive analytics and new mobile and social channels to drive sales and profits through customer engagement. […] We’re looking forward to working with [Sequoia and Norwest] as we invest further in our team and platform, expand aggressively into the Asian market, and take our company to the next level.

The company currently has its headquarters in Singapore, although I understand it was based in Bangalore for a time, and the founders are from India. In addition to offices in those countries, Capillary also has offices in the UK, South Africa, and the United Arab Emirates. Currently it is active in Singapore, Malaysia, the Philippines, Thailand, Indonesia, China, Hong Kong, and Taiwan, and plans to use these new funds to help build its business in those regions.