Tired of ads? Enjoy an ad-free experience by signing up.
Jofie Yordan · · 3 min read

EFishery swims upstream with ambitious international plans

Hi readers,

Last year, the tech industry was haunted by a prolonged winter. Many startups attempted to cut costs by laying off employees, and quite a few eventually had to close their operations.

Investment deals also declined, attributed to the worsening global macro environment, rising interest rates, and weaker consumer and business sentiment.

Amid these seemingly grim conditions, there was one startup moving in the opposite direction. EFishery, an aquaculture firm based in Indonesia, raised US$200 million last year and officially entered India.

The company didn’t announce any layoffs, but instead, it moved to a larger new office and even held a lively 10th-anniversary celebration in October.

I had the opportunity to interview eFishery CEO Gibran Huzaifah in Bandung. He spoke extensively about international expansion, profitability, and the company’s future plans, especially in the consumer business.

The CEO made it clear that eFishery raised funding not because of a narrowing runway, but rather to sustain the company as it began pursuing the said plans. Still, some investors have expressed doubts about its valuation.

Nevertheless, the startup seems to be pressing ahead with its expansion agenda. While its market penetration in Indonesia is only around 7% to 8%, eFishery is already eyeing other countries beyond India for its global ambitions.

Jofie Yordan, journalist at Tech in Asia


Top stories this week

Image credit: Timmy Loen

1️. EFishery takes on global aquaculture in a balancing act
The newest Indonesian unicorn has kicked off an international expansion despite having only a 7% to 8% market penetration in its home country.

2. The Parentinc bets big on offline retail with Motherswork acquisition
The Parentinc, which operates community platform theAsianparent, can augment Motherswork’s data on mom purchasing behavior “in real time.”

3. From telco to ‘techco’: the Philippines’ Globe seeks next unicorn after GCash success
GCash’s success has spurred Globe to go harder on its various digital ventures that span climate, health, education, and more. Can they succeed?

4. Rising AI entrepreneur admits to faking his Cambridge Ph.D.
Dennis Lee, the CTO of dot-com startup Elipva infamous for falsifying his credentials, has resurfaced as Jon Lee, CEO of AI firm Vizzio.

Stay ahead in Asia’s tech landscape

You've reached your 2 free content limit for the month. Sign up for free to read the full story.

🏄 For casual readers / 👶 Free

Basic

US$0

Free forever

Get instant access to this article and more every month

0 premium content

Unlimited news briefs

5

5 articles

Ad-free reading experience

Just US$0 per day

⌛Sign up in 20s. No payment details needed.

📖 For learners / 👍 Starter

Lite

US$4.92/month

Billed annually at US$59/year

Get instant access to this article and more every month

4

4 premium content

Unlimited news briefs & articles

Ad-free reading experience

Just US$0.17 per day

Cancel anytime

Our subscriber community includes professionals from these companies:

Stay updated on the go with our mobile app.

Get latest insights with smoother, more personalized experience through TIA mobile app.

TIA Writer

Jofie Yordan

Based in Jakarta. A correspondent at Tech in Asia who covers startups and VC, with a primary focus on the ecommerce sector in Southeast Asia.