Brief: Thai event management startup raises series A

Photo credit: Pixabay.

Event Pop is a Thailand-based events management and ticketing startup. It provides a range of services – from customizable web pages for events and digital and physical ticketing to event check-in tools, as well as analytics. In April, the startup launched its first fintech play in the form of Spark, which offers a cashless payment solution for event organizers in the country.

Competitors: ThaiTicketMajor, Peatix, PouchNation, Loket, All Ticket, Eventbrite

How it compares to competitors: While some similar platforms focus only on ticketing and cashless payments, Event Pop operates like an ad hoc support team for organizers, providing online and offline customer support, on-site services in relation to admissions and assistance with seating, and customer relationship management.

Traction

Event Pop claims to have served over 3,000 events including festivals since its 2015 launch. It says new products and services will roll out in 2017, aimed to improve online marketing for events by better understanding an attendee’s interests, spending habits, and post-event behaviors.

Funding details

Amount raised: US$1.6 million invested by Intouch Holdings; total investment undisclosed
Funding stage: Series A
Lead investor: Intouch Holdings, through its venture capital arm InVent
Other investors: Beacon Venture Capital (affiliate of Kasikornbank)
Investment type: Equity
Purpose: Development of new services in Thailand and overseas expansion
Total disclosed funding to date: US$2.1 million