Berry Kitchen cooks up seed funding to deliver more bento boxes



Indonesia’s online food catering industry gets some attention today as Berry Kitchen announces that it has received an undisclosed amount of seed funding from East Ventures (1). The team will use the investment to be more aggressive in online marketing and develop its technology.

Berry Kitchen makes lunch boxes and bento meals, typically for office workers. It does the whole thing – it deals with suppliers, makes the food, does the packaging, and then delivers the food to clients.

The startup’s 40-man team currently handles 600 lunch box and bento orders every day. The target is to process 2,000 orders every day in six months’ time.

See: 17 food apps and startups in Indonesia

In March, Berry Kitchen secured IDR 500 million (US$41,700) from female-oriented angel network fund ANGIN. The service is pretty unique as there are very few such online catering platforms in Indonesia.

  1. Disclosure: East Ventures invests in Berry Kitchen and Tech in Asia. See our ethics page for more information.
Editing by Steven Millward
(And yes, we're serious about ethics and transparency. More information here.)

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