Product management in the AI era

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In focus

• How product managers can stand out in an AI-driven world
• ​​A look into our archives at Grab’s bold engineering freeze
• Publicis Groupe acquires Singapore’s Hepmil Media Group

Hello reader,

I don’t know about you, but every time I use YouTube these days, I’m bombarded with advertisements for Replit.

These adverts and Replit’s website talk about how the AI coding platform believes everyone should be able to create software, whether they have coding skills or not. It’s the premise behind the low-code and no-code platforms that have exploded in popularity thanks to generative AI.

So if anyone can code, it sounds like it’s not a great time to be in product management, right? As today’s Top Story shows, the truth is a bit more nuanced than that.

Insights writer Shreyas Parbat is a former lead product manager (PM) at Grab, and he reckons the AI threat is actually a huge opportunity for PMs. As AI churns out products no one wants, PMs who understand users and can build what they need will only become more valuable. One can only hope it’s the same for writers.

The article breaks down how to build and showcase core PM skills, from recommended reads to interview tips, all essential advice for anyone looking to break into product management.

We also dive into our archives for a look at the dramatic engineering freeze Grab initiated to tap into the AI era and report on Publicis Groupe’s acquisition of Hepmil Media Group.

Peter Cowan, engagement editor

Top Story

What it takes to stand out as a product manager in the AI era

Image credit: Arsal Ysfin

While competition for product manager roles is arguably fiercer than ever, there are a few ways candidates can stand out, says today’s guest writer.

His tips include building a solid portfolio, networking with a purpose, and getting hands-on.

From our archives

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