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French firm Publicis Groupe to acquire SG’s Hepmil Media Group
Publicis Groupe has agreed to acquire HEPMIL Media Group, a Singapore-based influencer marketing agency with operations in six Southeast Asian markets.
HEPMIL, founded in 2015, is known for its media platforms SGAG, MGAG, and PGAG, and works with over 3,000 creators and more than 450 brands.
Publicis said HEPMIL will continue to operate as a separate brand and collaborate with Publicis teams across Southeast Asia.
The acquisition is subject to customary closing conditions.
Publicis, headquartered in France, is a global communications group with over 100,000 employees in more than 100 countries.
🔗 Source: Publicis Group
🧠 Food for thought
Implications, context, and why it matters.
HEPMIL’s 2021 Series A was US$10 million, profitability plus eight revenue streams make it a tuck-in fit
- HEPMIL raised $10 million in Series A in November 2021 and has been profitable since inception with eight revenue streams 1.
- It reaches over 30 million Gen Z and millennials each week and works with creators who draw over 3 billion monthly views, which frames this as a regional add-on 1.
- As of 2021 it had over 100 staff across six markets, which supports a tuck-in acquisition (a smaller deal integrated into the buyer’s existing operations) that adds creator capabilities to Publicis’s Southeast Asian operations 12.
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