App Annie now aggregates mobile advertising data from multiple networks

Beijing-born app analytics platform App Annie announced today a new addition to its existing suite of analytics solutions called Advertising Analytics targeted at app marketers. It is essentially a dashboard that simplifies and aggregates data from multiple app networks for a single app.

Unlike in the past where an app publisher would have to manually extract data from multiple ad network dashboards, then collate and analyze them on a spreadsheet, the information is now presented on one single dashboard. It also correlates ad spend and ad revenues to ROI and app revenues respectively. The data is automatically collected on a daily basis and presented in a user-friendly format.

This solution is available for free to app publishers, without the need to integrate App Annie’s code or SDK.

CEO Bertrand Schmitt says that the new solution is targeted at improving the way App Annie’s users collect data and make decisions based on that information.

This follows the launch of its analytics product for tracking e-book sales last month. Apart from consolidating mobile advertising data from different countries and networks, App Annie also records relevant app data like download numbers, revenues, rankings, and reviews.

The company currently has AdMob, Chartboost, iAd, jumptap, MdotM, Tapit!, and Tapjoy as its pilot users.

(Editing by Terence Lee)