Bertrand Schmitt

App Annie now aggregates mobile advertising data from multiple networks

App Annie now aggregates mobile advertising data from multiple networks

Beijing-born app analytics platform App Annie announced today a new addition to its existing suite of analytics solutions called Advertising Analytics targeted at app marketers. It is essentially a dashboard
Vanessa Tan · · 1 min read
App Annie CEO Bertrand Schmitt on starting up in China, scaling, and new funding

App Annie CEO Bertrand Schmitt on starting up in China, scaling, and new funding

For those who are unfamiliar, App Annie is a data analytics tool for game and app developers that was launched as a free service in 2010. The company was founded in 2011 by Bertrand Schmitt.
Matthieu David · · 6 min read
App Annie turns into a bookworm, now offers e-book analytics

App Annie turns into a bookworm, now offers e-book analytics

Already the go-to destination for app analytics, Beijing-born App Annie has now added tracking statistics for e-books. This will make it easier for publishers, authors, and marketers to monitor their
Steven Millward · · 1 min read
App Annie: Growing a Beijing startup into a global brand in 3 years

App Annie: Growing a Beijing startup into a global brand in 3 years

If you ask what’s a startup to watch here in China, I gotta admit App Annie is one of the first that comes to mind. It is probably one of
Vanessa Tan · · 13 min read

App Annie Gets Sexier with Enhanced Features and New Mobile App

App Annie unveils its new mobile app and latest update with latest features that includes analytics API integration, hourly rankings, and app sharing features.
Vanessa Tan · · 2 min read

The Story of App Annie: Building A Company For The Mobile App Economy

App Annie is a mobile app store data provider with its headquarters in Beijing, China but it is operated with an international team and vision led by founder and CEO
Willis Wee · · 3 min read
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