Line Has 160 Million Users Worldwide, Its Suite of Apps Pass 23 Million Downloads in Indonesia

Today Japan-based Line held a press conference to talk about the company’s progress in Indonesia. While the company did not reveal its exact user numbers in Indonesia, the figure they gave today is the closest thing to estimate how hugely popular the app is here locally.

Line reveals that the company has passed the 23 million download mark for its whole suite of Line apps – which includes Line messenger, Line Games, Line Camera, and other Line apps – in Indonesia.

The messaging app has been very aggressive in marketing its product here with star-studded TV ads. One of its ad stars, Agnes Monica, who’s the number one celebrity Twitter user in Indonesia is at this afternoon’s event in Jakarta, and will have her own sticker pack in Line’s social messaging app soon.

Recently, Line also boasted of having 16 million users in Taiwan. The app has also launched in China and was last week in hot water amidst a controversial possible censorship plan for its Chinese version. Globally, Line messaging app itself has hit the 160 million user mark.

During the event, the company also shared that it has donated IDR 750 million (US$75,000) WWF Indonesia. That amount is generated based on the number of WWF Indonesia free stickers downloaded by Indonesian users in the span of one month. As the company pledges IDR 1,000 ($1) for each sticker pack download, it means that Line has at least 750,000 Indonesian users downloading the stickers.