This startup wants to demystify insurance

This article is a part of Startup Spotlight, a series that features young, up-and-coming startups.

Image credit: Timmy Loen

The founders of Forgettable, despite their financial acumen, struggled with insurance. The process felt confusing and outdated, even from within the industry. This personal frustration sparked the idea for a digital solution to demystify personal protection.

😟 Problem

Insurance policies are often scattered across various platforms, making it difficult for individuals to understand their coverage. This fragmentation and complex jargon lead to a lack of clarity, leaving many unsure of what they possess.

💡 Solution

Forgettable consolidates all insurance policies into a single dashboard. It translates complex policy language into clear, everyday terms.

• Presents current coverage and suggests potential needs
• Answers practical questions about policy details
• Facilitates sharing essential policy details with emergency contacts
• Identifies coverage gaps or overlaps
• Enables in-app exploration and purchase of new policies

A screenshot of the Forgettable app. Photo credit: Forgettable

📊 Market size

A global protection gap of US$1.8 trillion exists due to a lack of understanding. In Singapore, 1.7 million young adults are digitally active and spend significantly on protection. However, 90% report not understanding their coverage.

🤝 Team

• Gideon Hurwitz (CEO) — Venture strategist with 10 years in finance, co-led Accenture’s FinTech Innovation Lab
• Angelina Terlaki (CPO) — Forbes 30 Under 30 Asia honouree, experienced product founder in deep-tech
• Tym Armstrong (CTO) — Engineering leader with over 20 years in scaling global teams and AI platforms

🚀 Traction

Forgettable launches its free app in October 2025. Pilot users refined features, including instant credit card insurance visibility. Early engagement shows multiple policy uploads per user and frequent AI chat use for coverage clarity.

🏆 Competition

Forgettable differs from traditional insurtechs, which primarily act as digital brokers. It prioritizes understanding current coverage. By removing commission bias, it aims to build trust through transparent insights across insurers.

💰 Financials

Forgettable operates on a freemium model. A premium annual plan is offered at US$20, with new features added monthly. The company also partners with businesses to offer the app as an employee benefit. Recurring commissions from in-app policy purchases will be earned, based on user needs. Forgettable has secured pre-seed funding from Antler.

This piece was written with AI. A human editor reviews it before publishing. All information is provided by the startup.