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Willis Wee ยท ยท 6 min read

Why more startups should aim to become phoenixes ๐Ÿ”ฅ

Dear Readers,

Happy 2020! Welcome to the new decade!

We had an online town hall a couple of weeks back, and quite naturally one of the questions was about Tech in Asiaโ€™s exit.

I thought it would be interesting to share my reply note here openly for you, so I plucked up my courage (gulp) and edited my note for extra clarity. I believe it could provide a refreshing perspective to everyone, especially to founders.

If you have any thoughts, please reply and share them with me.

Here you go.

Q: Any exit plans in the pipeline?

This is a very interesting and important question! There have been interesting chats with partners given our positive standing. But thereโ€™s nothing official, and we donโ€™t have any timeline. After so many years and having gone through all the ups and downs, Iโ€™ve gone from โ€œwe should exitโ€ to โ€œno, we shouldnโ€™t.โ€ Iโ€™ve learned not to think too much about this because it can end up being a distraction from our own goals.

I do believe the only way to attract buyers is to build a solid, impactful, and lasting business, which is why weโ€™re so focused on achieving our own goals and vision. If the perfect buyer and partner comes along in this process, then thatโ€™s great. Otherwise, we are happily building.

Also, I wouldnโ€™t rule out going public. Tech in Asia will only get stronger as time passes. Iโ€™m super optimistic that we are on track to building a lasting, high-impact, and valuable company. Rather than rushing and gunning for โ€œunicorn status,โ€ Tech in Asiaโ€™s more inclined to become a โ€œphoenixโ€ โ€“ another mythical being, maybe, but one that is a lot more motivating for us.

Reid Hoffman explained what a phoenix is in a recent episode on his podcast Masters of Scale:

โ€œA phoenix lasts 100 years or more. And to be that kind of company, you have to plan for the long term. You have to build resilience. Like a phoenix, youโ€™ll inevitably soar upward, crash, and then reinvent yourself from your own burning ashes. To be clear, phoenix companies donโ€™t actually die. But they do suffer the inevitable slings and arrows of outrageous fortune. They last because they demonstrate an extraordinary ability to bounce back. We donโ€™t talk about this much in Silicon Valley.โ€

Tech in Asia has already been serving its mission for the last 10 years, with more to come. And with only about 4% of companies surviving past the 10-year mark, I think thatโ€™s quite an achievement for our team. We should be proud.

The probability of surviving for more than 100 years is even lower at 0.0045%.


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Phoenix companies donโ€™t actually die. Instead, they last 100 years or more because they demonstrate an extraordinary ability to bounce back.

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Willis Wee

Founder at Tech in Asia. Aspires to build a company and product that people love.