Singapore-based app discovery network Mobileapps.com officially launched

Many mobile apps tend to get languished in app stores, undiscovered and underutilized. Singapore-based Mobileapps.com, an advertising network for mobile apps that “officially launched on July 12” (TechCrunch), hopes to change that.

App developers looking for publicity can sign up with Mobileapps.com and pay to have their products displayed by web publishers in customized widgets that function like mini app stores.

Consumers too can benefit from their business model, since Mobileapps.com serves as an app store in itself with over 500,000 apps on display for iOS, Android, Blackberry, and other platforms.  Around 2,000 of the apps are hosted on the website.

The company just received US$400,000 in funding from Japan-based I-Freek, their partner and investor. They plan to launch the product in Japan on August 2011.