7 Tips To Improve Your Twitter Marketing

As studies have suggested, 80% of us use Twitter for business purposes and 20% of  our tweets contain a brand name.

The prominence of businesses on Twitter is also confirmed by Co-founder, Biz Stone, when he announced the end of the year launch of paid-account statistic data for businesses.

With more and more people riding the Twitter wave, this post is dedicated to help you improve your Twitter marketing effort.

Accompanied by my 2 cents worth, I have reflected upon what was done by some great business on Twitter. Here’s what I have gathered:

1. Your tweets

Tweets are the communication backbone of Twitter. So choose your words carefully before sending out one. Have a balance between work tweets and casual tweets. Casual tweets help you to connect while business tweets help you to promote. The balancing point varies with the strategy that you’ve adopted.

Zappos CEO, Tony Hsieh is a good example of a casual twitter. He doesn’t tweet about shoes or business. With more than 1.4 million followers, it is certainly working great for him.

100% business tweeting is definitely a no no. It just shows that you’re a self centered person. Most importantly, make sure they’re of retweet value.

2. Your background

A good background is equivalent to a good impression. Make sure your background suits your corporate image and your tweeting style.

I particularly like Mailchimp’s background because its color and gigantic chimpanzee really bring across the experience I enjoy when using its email services. It is important to maintain consistency in offline marketing, but being able to bring across the same feeling, style and branding impact is equally important in the online marketing realm.