Over the past month, some brands in Indonesia on Facebook netted a sizable increase in their fans, showing anywhere from two to nine percent growth in that area. The popularity of Facebook has helped a number of companies becomes more known to the public. In Indonesia the majority of Facebook users are teenagers, so it is not surprising that many brands show high stats among the younger demographic.
Here are a ten brands that have performed well recently according to Social Bakers. Jump to the bottom for the complete list.
1. Surfer Girl #
- 68,684 fans in a month
- Growth : 58%
This clothing brand’s fan page is certainly still a favorite among teenagers in Indonesia, with a simple design and various activities for fans. It doesn’t only sell clothing, but Surfer Girl also holds interesting contests on its page. For example, Surfer Girl & WWF Online Video Contest” 2011 called upon fans to pay more attention to environmental issues.
The takeaway: Teenagers like activities, prizes, and a chance to voice their opinions.
2. Chocolatos #
- 78,818 fans in a month
- Growth : 60%
Chocolatos is a popular snack, partly due to the fact that teenage star Nikita Willy is ad model. On its Facebook page Chocolatos provides various words of wisdom about issues that commonly concern adolescents, such as friendship, love, and happiness. Incidentally, Nikita’s Facebook page has also been a big hit with more than 2 million fans.
The takeaway: Wise words (and a pretty spokesmodel?) make people feel good.
3. Yamaha Motors Indonesia #
- 47.943 fans in a month
Although often accused of causing traffic jams, motorcycles use in Indonesia continues to increase. Teenagers often use motorcycles to travel to school or other places. Yamaha’s Facebook Wall is dominated by men, discussing their favorite models of Yamaha motorcycles.
The takeaway: Boys like their toys.
4. BlackBerry Indonesia #
5. Oakley Indonesia #
6. Starbucks Indonesia #
7. XL Rame #
8. Nike Football Indonesia #
9. AirAsia Indonesia #
10. Gila Motor #
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